Customer Relationship Management (CRM) has become a main stream of management strategy in recent years. A successful business must takes advantage of every opportunity of interaction with customers to better understand their problems, to satisfy their needs, and furthermore to perform beyond customer’s expectation. Today, CRM has become an important area of business innovation. To fully create the customer satisfaction experience for both the existing and potential customers is the best way to maintain customer loyalty, and thus providing each individual client with customized value-added products and services, and creating profits for the company.
AGC provides customized CRM consulting services for each client. Through the analysis of marketing and sales process, combined with the applications of internet and telecommunication technology, AGC can offer the comprehensive CRM consulting services to effectively establish high level of customer satisfaction for business, to successfully forecast the trend of customer needs, and identify the key customer groups as well as increase customers’ value contribution to the business.
CRM strategy planning
Through systematic analysis and investigation, AGC will thoroughly understand the needs of the particular business and can assist in establishing the CRM strategies in accordance with specific industry characteristics. We will also set up customer satisfaction indicators per business objectives and further establish the efficient customer loyalty management processes.
AGC’s consulting services in “CRM Strategy Planning” include:
- Assessment of current CRM practices
- Suggestions for CRM strategies
- Analysis and investigation of customer feedbacks
- Customer contribution analysis and classification
- Establishment of customer satisfaction strategy and process management
Establish e-Customer service strategy and plan
Total CRM needs to integrate all kinds of marketing channels and tools to achieve the optimal effect. Given rapid advancement of information technology and telecommunication technology, a business manager must be able to integrate internet and the e-commerce strategy of the company to maintain long-term customer loyalty and the most efficient CRM.
AGC can assist business in establishing complete CRM e-customer service strategy. With in-depth industry experiences and familiarity with advanced technology, AGC can quickly help business establish CRM digital platform, starting from strategy planning, specification development, e platform selection, to the management system that will result in successful synergy.
AGC’s consulting services related to the “Establishment of e-Customer Service Strategy and Plan” include:
- e-Platform requirements planning (RFP, request for proposal)
- Assessment of e-System specifications and service quality
- Recommend e-CRM execution plan and effectiveness assessment
Implementation and Management of Business Intelligence Platform
Management through the business intelligence platform, utilizing advanced management information technology and analyzing all the internal and external business intelligence will help improve the efficiency and quality of business decision making. Additionally, if it is incorporated into the process of marketing management and human resource management, it will further improve the operating performance and competitive advantages.
AGC’s consulting services related to the “Implementation and Management of Business Intelligence Platform” include:
- The establishment of strategies for business intelligence management
- Implementation of business intelligence platform
- The operation and management of business intelligence platform